Mahindra & Mahindra, the renowned Indian automaker, has recently set the automotive world abuzz with the launch of the much-anticipated Mahindra Thar Roxx. This 5-door SUV, priced attractively from Rs. 12.99 lakhs (ex-showroom), marks a significant expansion of the iconic Thar lineage, promising a blend of rugged capability, refined comfort, and contemporary style. Bookings of the Thar Roxx will begin on October 3rd, 2024, with test drives from September 14th. The deliveries will start by October 12th (Dussehra).
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Unveiling the Roxx: What Sets it Apart
The Thar Roxx distinguishes itself from its 3-door counterpart with a plethora of enhancements, both inside and out. Let’s delve deeper into what makes this SUV a compelling proposition:
Thar ROXX Variant-wise Pricing (Ex-Showroom) in Lakhs
| Variant | Petrol MT RWD | G20 AT RWD | D22 MT RWD | D22 AT RWD | D22 MT 4WD | D22 AT 4WD |
|---|---|---|---|---|---|---|
| MX1 | Rs. 12.99 | – | Rs. 13.99 | – | – | – |
| MX3 | – | – | Rs. 14.99 | Rs. 15.99 | Rs. 17.49 | – |
| AX3L | – | – | – | Rs. 16.99 | – | – |
| MX5 | Rs. 16.49 | Rs. 17.99 | Rs. 16.99 | Rs. 18.49 | ## | – |
| AX5L | – | – | – | – | Rs. 18.99 | ## |
| AX7L | – | – | Rs. 19.99 | Rs. 18.99 | Rs. 20.49 | ## |
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Power and Performance
At its heart, the Thar Roxx offers a choice between two potent engines:
- A 2.0-litre turbo-petrol engine, churning out a spirited 160 BHP and 330 Nm of torque.
- A 2.2-litre diesel engine, delivering a robust 150 BHP and 330 Nm of torque.
Both these engines are mated to a 6-speed manual gearbox, ensuring a hands-on driving experience that enthusiasts will appreciate.
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Exterior Design: A Bold Statement
The Thar Roxx’s exterior design exudes confidence and adventure. Key highlights include:
- A distinctive grille with six vertical elements, lending it a commanding presence.
- Circular LED headlamps with integrated C-shaped DRLs, adding a touch of modernity.
- A chunky front bumper housing LED fog lamps and cornering lights, enhancing both aesthetics and functionality.
- Flared wheel arches and rectangular LED tail lamp clusters, further accentuating its rugged appeal.
- Stylish 19-inch diamond-cut alloy wheels, adding a dash of sophistication.
- A tailgate-mounted spare wheel, reinforcing its off-road credentials.
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Interior Comfort and Convenience
Step inside the Thar Roxx, and you’ll be greeted by a thoughtfully designed cabin that prioritizes both comfort and convenience. Notable features include:
- Soft-touch materials on the dashboard and door panels, elevating the overall ambiance.
- A 10.25-inch touchscreen infotainment system, serving as the command center for entertainment and connectivity.
- A 10.25-inch digital instrument cluster, providing essential driving information in a clear and concise manner.
- Higher variants may offer additional luxuries such as ventilated front seats, a wireless charger, and automatic climate control.
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Ride and Handling: Conquering Any Terrain
The Thar Roxx is built to tackle diverse terrains with ease. Its underpinnings include:
- A Penta Link suspension with Watt’s Link, ensuring a composed ride even on challenging surfaces.
- A Brake Locking Differential, enhancing its off-road prowess by distributing power effectively to the wheels with traction.
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Safety First: Peace of Mind
Mahindra has prioritized safety in the Thar Roxx. Even the base variants come equipped with:
- 6 airbags, offering comprehensive protection in the event of a collision.
- Electronic Stability Control (ESC), assisting in maintaining control during challenging driving situations.
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Market Positioning: Broadening the Appeal
With its 5-door configuration, the Thar Roxx aims to attract a wider audience compared to its 3-door sibling. It caters to both urban dwellers seeking a stylish and capable SUV for daily commutes and adventure enthusiasts yearning for a vehicle that can conquer the great outdoors.
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Conclusion
The Mahindra Thar Roxx represents a significant step forward for the brand, combining the Thar’s legendary off-road capability with enhanced practicality and modern amenities. With its competitive pricing, striking design, and impressive feature set, the Thar Roxx is poised to make a strong mark in the Indian SUV market.
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