Maruti Suzuki’s New ‘Rock n Road SUV Experiences’ for Adventure-Seeking Owners

Maruti Suzuki’s Latest Offering – Exciting Rock n Road SUV Experiences

Maruti Suzuki has recently launched its ‘Rock n Road SUV Experiences,’ a specially crafted platform designed for adventure enthusiasts. With a series of entertaining and competitive drive events, Maruti Suzuki hopes to improve the whole ownership experience with this creative project.

Details regarding Maruti Suzuki India Limited’s concept for “Rock n Road SUV Experiences” were given by Shashank Srivastava, senior executive officer of marketing and sales. He stated that providing thrilling experiences is the goal in order to explore new opportunities in SUV ownership. According to Srivastava, this program has been meticulously curated to cater to the aspirations of SUV owners who crave excitement, adventure, and a deep connection with their Maruti Suzuki vehicles.

The ‘Rock n Road SUV Experiences’ program is grounded in the C.O.R.E. philosophy, encouraging Maruti Suzuki SUV owners to Conquer Terrains, Open Mindsets, Realise Passions and Embark on Adventures that elevate the spirit of exploration.

There are two different formats available for this initiative: “Rock n Road Weekenders” and “Rock n Road Expeditions,” which offer both short- and long-term trips. Additionally, there’s an exclusive ‘Rock n Road 4X4 Masters‘ Offroad Championship designed to recognize off-roading talent in the country, featuring qualifiers organized across eight cities and a grand finale led by the Maruti Suzuki Jimny.

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The inaugural ‘Rock n Road Expeditions’ drive commenced from Chandigarh, featuring a convoy of 14 Maruti Suzuki Jimny SUVs embarking on a 539 km journey over six days. The expedition takes participants through the breathtaking Spiti Valley.

FAQ

General:

What is Maruti Suzuki’s Rock n Road SUV Experiences?
- It’s a platform offering curated adventure experiences, including drives, expeditions, and competitions, for Maruti Suzuki SUV owners.
Is the program open to everyone?
- No, it’s exclusive to owners of Maruti Suzuki SUVs like Jimny, Grand Vitara, Brezza, and Fronx.
What are the goals of the program?
- To provide thrilling experiences, explore new opportunities in SUV ownership, and connect owners with their vehicles.
What does the C.O.R.E. philosophy stand for?
- Conquer Terrains, Open Mindsets, Realise Passions, and Embark on Adventures.

Formats and Events:

What are the different formats offered?
- Rock n Road Weekenders: Short trips focused on specific experiences.
- Rock n Road Expeditions: Longer, multi-day journeys to explore diverse landscapes.
What is the Rock n Road 4X4 Masters?
- An off-roading championship with qualifiers across 8 cities and a grand finale led by the Jimny.
What was the inaugural Rock n Road Expeditions drive?
- A 6-day, 539 km journey through Spiti Valley in a convoy of 14 Maruti Suzuki Jimnys.

Participation and Cost:

How can I participate in the Rock n Road experiences?
- Visit the Maruti Suzuki Rock n Road website or inquire at dealerships for details and registration.
Do I need to bring my own car?
- Yes, all experiences are for personal Maruti Suzuki SUVs.
Are the experiences free?
- No, each experience has its own associated cost.
Can I bring a co-driver or passengers?
- This depends on the specific experience, so check details during registration.

Additional Information:

What types of experiences are offered beyond off-roading?
- The program may include scenic drives, trail adventures, and potentially other activities depending on the format.
Are there any safety measures in place during the expeditions?
- Maruti Suzuki likely prioritizes safety and provides details like marshals or support vehicles during registration.
Is there insurance coverage for the vehicles during the events?
- It’s crucial to confirm individual insurance coverage and any program-specific coverage during registration.
Where can I find more information about the program?
- Visit the Maruti Suzuki Rock n Road website or contact your local Maruti Suzuki dealership.

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