TVS-owned Norton introduced Exclusive One-of-One Custom Program

Norton Motorcycle

Norton Motorcycles, a renowned name in the world of high-performance motorcycles, has unveiled an exclusive customization program that redefines motorcycle personalization. Dubbed the “One-of-One” program, this initiative empowers riders to transform their Norton into a bespoke masterpiece, reflecting their unique style and passion. In this article, we delve into the details of the One-of-One program, exploring the models available for customization, the process involved, and the limitless possibilities that await discerning motorcycle enthusiasts.

Norton Motorcycle

A Canvas for Creativity:

Norton’s One-of-One program transcends the boundaries of traditional motorcycle customization. It goes beyond selecting pre-defined options and delves into the realm of bespoke craftsmanship. With this program, riders are invited to become co-creators of their motorcycles, collaborating with Norton’s skilled artisans to bring their visions to life. The program allows for a wide array of customizations, from paint colors and liveries to intricate design details and even replications of iconic Norton race bikes.

Models Available for Customization:

Currently, the One-of-One program is available for three of Norton’s most sought-after models:

  • Commando 961: This iconic model, known for its timeless design and exhilarating performance, can be customized with unique paint schemes and liveries, allowing riders to create a Commando 961 that is truly their own.
  • V4SV: Norton’s flagship superbike, the V4SV, is a canvas for personalization. Riders can tailor the fairing, panels, and other elements to create a visually striking and aerodynamically optimized machine.
  • V4CR: The V4CR, a cafe racer variant of the V4SV, offers a blend of performance and style. With the One-of-One program, riders can elevate the V4CR’s aesthetic appeal and make it stand out from the crowd.

The Customization Process:

Norton’s One-of-One program is a collaborative journey between the rider and a dedicated factory consultant. The process begins with an in-depth consultation where the rider’s preferences, style, and inspirations are explored. The consultant then works closely with the rider to develop a comprehensive design concept, incorporating every detail from paint colors and graphics to custom components and finishes.

Once the design concept is finalized, Norton’s skilled artisans meticulously bring it to life. The customization process can take several months, depending on the complexity of the design. Throughout this period, the rider is kept informed of the progress, receiving updates and images of the motorcycle as it takes shape. The final result is a bespoke Norton motorcycle that is a testament to the rider’s individuality and passion.

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Unveiling the V4SV White Charger:

To demonstrate the boundless potential of the One-of-One program, Norton unveiled a custom-designed V4SV White Charger. This remarkable machine is a homage to Steve Hislop’s legendary RCW588 race bike, which he rode to victory in the 1992 Isle of Man TT. The V4SV White Charger showcases the level of detail and craftsmanship that Norton’s artisans can achieve, inspiring riders to explore the possibilities of the One-of-One program.

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A Personal Expression With Norton:

Norton’s One-of-One customization program is more than just a way to personalize a motorcycle; it’s an opportunity to create a rolling work of art that reflects the rider’s personality and passion. By tailoring every aspect of their Norton, riders can forge a deeper connection with their machine, experiencing a level of ownership and pride that is truly unique. Whether it’s a subtle refinement or a bold statement, the One-of-One program allows riders to create a Norton that is an extension of themselves.

Norton Motorcycle


Norton’s One-of-One program has set a new benchmark for motorcycle customization, offering riders an unprecedented level of personalization and creative freedom. By embracing this program, motorcycle enthusiasts can elevate their ride to a whole new level, owning a bespoke Norton that is a true reflection of their individuality. The One-of-One program is a testament to Norton‘s commitment to craftsmanship, innovation, and the pursuit of motorcycle excellence.

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